Want organic search traffic? You need to optimize your content. SEO isn’t dead just yet. While there are plenty of other ways to drive traffic, ranking in the Google SERPs (search engine results pages) for the right search queries can give you a big advantage over your competitors. Don’t worry, though. It’s 2017, and keyword stuffing […]
Search Engine Optimization
Here’s Why So Many Content Marketing Campaigns Fail
If you want to succeed at content marketing, you have to start with quality content. It’s the solid foundation you need before you execute your campaign. If your content’s no good, you won’t get anywhere. But there’s another side to the equation, and that’s promotion. That’s the hard part, really. Creating truly great videos, blog […]
Don’t Lose Traffic to This Common Mistake
There are quite a few ranking factors that determine whether Google’s going to rank you on the first page for any given keyword. Over 200, in fact. While SEO isn’t a central concern for some businesses, others can get a lot of mileage out of organic search traffic. The more eyes you can get on […]
3 Things That Win Websites A Lot More Traffic
A lot of marketing revolves around getting people to trust your brand. But it’s not just customers you need to trust your website. It’s also Google’s search engine. One of the ranking factors they use is labeled “trust.” This consists of several factors that, together, give the search engine an “idea” of whether your site […]
This Massive Content Strategy Mistake Drains Budgets Fast
You’re doing great! You’re getting a lot more visitors to your website than you used to. You’ve been grinding away at outreach emails to connect with journalists. You’re focused on social media, too. All your traffic generation efforts are finally paying off. But there’s a problem: traffic may be going up, but your sales are […]
