Big data and AI are everywhere these days, and content marketing is no exception. As machine learning continues to evolve, and the amount of detailed consumer data available to marketers expands exponentially, smart marketers are leveraging this newfound intelligence to hone and optimize the strategies behind their content. “Content intelligence” is something that draws on […]
Search Engine Optimization
Want More Customers? Use These Key Questions to Reach More of Them
Marketing is all about communication. It’s about finding ways to reach people in a deep and impactful way. If you want to make that kind of connection with someone, you need to understand them. Who are they? What are their goals and aspirations? What drives and motivates them? What are they passionate about? Knowing your […]
Reach More Customers With This Simple Adwords Hack
Want to reach more people with your search ads? Of course you do. Google AdWords has a ton of features, and some of their newer ones can actually help you expand your reach. Recently, Google’s been ramping up their account automation capabilities. One of the new features is that you can give Google permission to […]
A Massive Traffic Boost Isn’t Always a Good Thing. Here’s Why.
You did it. You finally did it. You went viral. You woke up to a massive spike in traffic. It’s a great feeling, and there’s nothing else like it in the world. You should be proud of yourself. You’ve accomplished something wonderful. But there’s some bad news, and it’s this: At the end of the […]
Steal Competitors’ Traffic With This Smart Content Strategy
Having trouble keeping up with the competition? Sometimes it’s tough to compete with established players in your niche, especially if they’ve already got years’ worth of content with tons of links and shares. So how do you catch up with them? One thing you should definitely do, especially if you started your site before you […]