Technically, Youtube is the world’s #2 search engine. Millions of people search for videos every single day, and just as you can optimize a website for Google searches… You can optimize your videos for Youtube’s own internal search function. In a 2016 academic paper, Youtube actually revealed how its search and discovery features work. Ever […]
Search Engine Optimization
The Surprising Truth About Emojis and Marketing
For the most part, emojis don’t exactly scream “professionalism.” But today, they’re so widely used that even marketers are starting to weave them into their copy. You’ve probably seen plenty of brands using emojis on social media, but that’s not the only place where using them might actually give you an advantage. They can also […]
Losing Traffic Lately? Here’s What to Do
Have you noticed a drop in your website’s traffic lately? Is it mostly affecting organic search traffic? If so, you might have been penalized by Google’s recent new algorithm update, referred to in the SEO community as “Google Fred.” Google’s always pretty secretive about what exactly these algorithm changes are going after, and what exactly […]
The Spam Tactic Every Local Business Owner Should Know About
For local businesses, especially in certain industries, third party reviews on sites like Yelp or TripAdvisor are absolutely crucial to the company’s success. In turn, this also affects the business’s ability to show up at the top of Google search results for relevant terms. You’ve probably noticed that there’s a “map pack” at the top, […]
3 Ways Artificial Intelligence Will Change the Face of Digital Marketing
Artificial intelligence is here to stay. While we’re still pretty far away from sapient supercomputers and strong AI, machine learning has opened up new possibilities in the world of digital marketing. New applications of AI technology are already starting to make their mark on social media, in the way that consumers conduct a web search, and […]
