Everyone loves a good infographic. They’re visually appealing and often charming, offering a straightforward visual representation of even the most complex information. They’re a great way to format a step by step guide, present the latest statistics, and more. But what if there was a way to make the concept of the infographic even better? More […]
Social Media
This Surprising New Strategy Will Change the Way Entrepreneurs Think About Vanity Metrics
You’ve been told it over, and over, and over again. A million blog posts, videos, ebooks, and online courses have all chanted the same refrain in unison: “Don’t let yourself get wrapped up in vanity metrics. They’re totally useless and don’t mean anything.” And to some extent, that’s definitely true. A lot of numbers that […]
Running a Facebook Video Ad? This One Key Factor Could Make or Break Success
People love video these days. And for brands of all kinds, a Facebook video ad campaign can be the perfect way to get the ball rolling and start making more sales than ever before. But before you start, there’s something you should know. It’s really, really, really important, and it’s all too easy to overlook. It’s not […]
Need Some Spooky Seasonal Inspiration? Check Out These 4 Clever Halloween Facebook Ads
Halloween is just around the corner! And like the other holidays that start rolling around this time of year, it’s a great opportunity to make some extra sales. Out of ideas for Halloween themed Facebook ads? No problem! AdEspresso has a bunch of interesting examples, each one with its own unique strategic twist for making […]
This Underused Facebook Feature Is A Gold Mine for Brand Awareness, Consumer Trust, and More
Craigslist has been around since time immemorial. It’s like a relic of the ancient Internet past, right down to its old-school no-frills web design. How it’s persisted is somewhat of a mystery. After all, how can you tell who’s legit and who’s not? Back in 2016, Facebook introduced its own take on the Craigslist concept, […]
