People don’t jump into making a purchase right away. The higher ticket an item is, the more this holds true. You might not deliberate all that long on whether you want a blue USB charging cord or a red one. Or whether you want a Pinot Grigio tonight, or a Pinot Noir. But chances are, […]
Social Media
This ‘Boring’ B2B Brand is Killing It On Social Media. Here’s What They’re Doing.
When you think of “social media marketing” — especially when it comes to certain platforms, like Instagram and Snapchat — You probably think of brands and industries that are, you know, fun. Fashion, beauty, travel, fitness, that sort of thing. Primarily B2C products, things you’d associate with leisure and lifestyle. But social media isn’t just […]
Here’s What Smart Entrepreneurs Can Learn from The Kardashians
Unless you live under a rock, you probably know who the Kardashians are. It’s like there’s no escaping them. Even if you don’t follow celebrity news or pop culture at all, and you have zero interest in any of that, you still know their names. Kim Kardashian and her relatives are the epitome of “famous […]
Customer Experience Is Changing in a Big Way. Here’s What Entrepreneurs Need to Know
Customer service is changing really, really fast. And as it does, so are consumer expectations. Companies that don’t keep up are at risk of falling behind. But again, this is happening fast, and it’s a big challenge for smaller companies to adapt and stay flexible. It’s chatbots. You’ve probably seen headlines about them here and […]
Use This Powerful Type of Content That’s 100% FREE
What if you could get someone to market your brand for free? Like, free influencer marketing, basically. What is that, if not one of the Holy Grails of Digital Marketing? “User generated content” is marketing parlance for people tweeting about your brand, without being paid or incentivised to do so. Think of a fashion instagrammer […]
