Sometimes, it’s the little things that can make a big difference. People process images very, very fast. The visual system and the brain are geared toward making sense of visual input, and most of this happens in less than a second. A lot of this processing isn’t something people are consciously aware of. They don’t […]
Social Media
What’s Brand Awareness Actually Worth? Here’s How to Find Out.
Brand awareness is a staple of marketing and advertising campaigns, especially on social media. It’s a long game that pays off down the line, as consumers become aware of your brand and start to internalize the idea of it. But how do you measure it? What’s the ROI of a Facebook ad campaign that has […]
Home-Based Local Businesses Must Know About These Critical Changes in Google Search
With little public discussion or knowledge, Google has tacitly started rolling out a new addition to local search — One with big ramifications for local businesses of all kinds that rely on organic search traffic for customers and sales. Google’s calling it the “AdWords Home Service Ad” pack, and it takes up a lot of […]
This Smart Facebook Ad Strategy Transforms Brand Awareness into Sales, Fast.
Modern social media is a multi-channel affair. Years ago, people kind of stuck primarily to one site. Platforms like Myspace and Facebook offered tons of features under one virtual “roof”: photo sharing, text-based blog content, link sharing, instant messaging, and more. And, they were using one type of device. Specifically, laptops and desktops. Sure, there […]
6 Critical Things Smart Marketers Are Doing to Prep for Cyber Monday
The holidays are just around the corner, and you know what that means: Black Friday is coming at us fast. So is its 21st century companion, Cyber Monday. It’s the biggest online shopping day of the year, and it’s time to start getting ready if you sell products online. Deals, coupons, discounts, humor, and even […]
