Throughout 2017, we’ve seen some exciting new developments in the world of social media marketing. Facebook started luring Snapchat users to Instagram, promoting features like Instagram Stories that mirror the functionalities that Snapchat pioneered. Influencer marketing exploded in popularity, becoming one of the hottest and most talked-about marketing channels there is right now. It’s already […]
Social Media
Does Content Marketing Still Work in 2017? New Research Findings Reveal the Truth
Years and years ago, content marketing was a revolutionary new development in the business world. It was an exciting, innovative new approach that would go on to change the way we think about marketing. Over the course of just a couple of years, content marketing evolved from a fresh new innovation, to the dominant industry […]
Keep Them Coming Back: How to Build Brand Loyalty in a Social Media Following
Every business needs one thing: customers. So naturally, this is a matter of concern for solopreneurs. Sometimes, “customers” are people who buy something that you’re selling them directly. If you’re running an ecommerce shop or offering info products, you want to entice people to buy from you. In other cases, it’s not quite so straightforward. […]
Here’s How to Get More Eyeballs on a Personal Brand
Just about everyone has a Facebook page, from teenage kids to elderly grandmothers. And chances are, so do you. You probably have one, or both, of two key types of Facebook pages. You’ve got a personal one for yourself. That much is practically guaranteed. And you probably have a Business Page for your company, too. […]
Ready for Cyber Monday? Here’s One Critical Thing Entrepreneurs Forget About the Biggest Online Shopping Day
The fall equinox is behind us now. Our kids are back in school, and the weather outside is slowly getting crisp and cool. It’s autumn. And you know what that means: The holidays are just around the corner. And for entrepreneurs, one of the most important days in the holiday season is Cyber Monday. It’s […]
