For nearly a century, companies and marketing agencies have recruited popular celebrities to put in a good word publicly for their brand. Even Orson Welles himself once did voiceovers in advertisements for frozen peas. There are tons of examples of successful celebrity endorsements. Remember that notorious Carl’s Junior commercial that Paris Hilton did in the […]
Social Media
5 Revealing Stats About Facebook and What They Mean For Entrepreneurs
The way people use Facebook evolves over time, as do the platforms algorithms for displaying ads and organic posts to targeted audiences. Recently, SaaS provider AdEspresso has published a curated selection of the latest 2017 Facebook statistics, And some of them are rather unexpected. They’ve found that today, it’s more challenging than ever before for […]
6 Simple Steps to a Great Mobile Landing Page That Customers Can’t Resist
Mobile internet use overtook desktop browsing a couple of years ago. Today, there’s no doubt about it: Mobile devices are a lot of people’s primary means of accessing the internet. In the future, we may end up seeing more integration between what we currently think of as “mobile” and what we associate with “desktop.” But […]
3 Awesome Tools That Help Make Better Facebook Ads
Last year, in 2016, Facebook cut organic reach for business pages — And that wasn’t the first time they’ve done that. At this point, it’s very much a pay-to-play platform. The upside to this is that as an advertising platform, Facebook is pretty great. With robust audience targeting options, you can reach even very specific […]
Coca-Cola’s Been Killing It on Instagram. Here’s What Smart Marketers Can Learn From Them
Instagram’s quickly become one of the top social media platforms, and it’s kind of a unique medium unto itself. It’s unapologetically visually oriented. The kind of place where a picture really is worth thousands of words. To use it for marketing, you need to get creative. Instagram is a very recreational kind of platform. It’s […]
