A lot of marketers — even people who are otherwise experts on Facebook advertising — find Facebook Business Manager kind of confusing. Intimidating, even. If you’re not familiar with it, it comes across as a sea of information overload. You know those studies about how too much choice can actually turn consumers off? It’s that […]
Social Media
This is Why Brands Fail at Viral Marketing
At this point, the word “viral” probably makes you groan a little. It’s not exactly new, and the more the term gets used in the media, the more it’s started to reek of “older gen X and baby boomers not understanding how 20-somethings use the internet.” But honestly, “viral marketing” is still very much a […]
2 Good Reasons to Respond to Negative Reviews
Negative reviews can really hurt. When you’ve put your heart and soul into your business, reading scathing complaints doesn’t feel very good. Most people’s first instinct is to ignore it. People only really post online reviews if they’re either really, really impressed with something, or they had a really terrible experience. So while good reviews […]
How to Turn Content Into Valuable Social Proof
Social proof is a holy grail for marketers. Consumers are always a little hesitant to trust advertising and marketing messages, and with good reason. Of course companies are going to say good things about their own products in ads they created themselves. But when someone gives a good word to a product without any incentive or bias, […]
Not All Metrics Matter: 3 Numbers That Probably Aren’t Worth Worrying About
On paper, big numbers look impressive. Unfortunately, looks can be deceiving. There are a lot of metrics that can matter for digital marketing, but some are duds. It gets more confusing because a metric that’s vitally important in one situation could be totally useless for another. A high click through rate, a ton of impressions, […]
