Even today, in 2017, Facebook is the king of social media platforms. The majority of adults who use the Internet have a Facebook account, even if they don’t use it regularly. Between the sheer size of Facebook audiences, and their state of the art user tracking, paid Facebook ads can be a gold mine for smart marketers. […]
Social Media
Facebook Ad Costs on the Rise? This Little-Known Issue Might Be the Reason Why
Did you know that Facebook ‘s been cracking down on landing pages lately? If your reach has been lackluster recently, this might be why. Most advertisers direct clicks from their Facebook ads to a landing page. The nature of the CTA can vary — sometimes the landing page is selling something directly, sometimes it’s for […]
4 Facebook Stats Every Online Business Owner Should Know About
Love it or hate it, Facebook is still one of the top social media platforms among American consumers. For tons of brands across a wide range of industries, Facebook ads are one of the most profitable options for connecting with the right audiences. With top of the line ad targeting capabilities and affordable starting prices, […]
This Vital Mindset Shift Paves the Way to Business Success
Are you a mathematically minded kind of person? If not, you could be overlooking a lot of really important information that could impact your business. Growing up, math was always a love-it-or-hate-it thing. Some people take well to numerical information, and it’s something they learn pretty quickly. Some of them even perceive a kind of […]
3 Clever Ways to Repurpose Old Blog Content
Blog content doesn’t have to be a one-and-done deal. Once you’ve published a post, you can get more mileage out of it at a later time. Whether you decide to republish it because it didn’t get much attention the first time around, or you’re adding updates in light of new industry developments or new algorithm […]
