There are tons of different metrics you can conceivably track on social media, and they vary from platform to platform. But which metrics are actually important? What are your key performance indicators (KPIs), the measurable quantities that actually mean something for the success of your business? You don’t need a whole lot of KPIs — only […]
Social Media
Don’t Run an Instagram Ad Campaign Without Reading This Quick Start Guide
Owned by Facebook, Instagram is currently the leading social media platform for visual and video content. And through Facebook’s ad creation tools, you can also run ads on Instagram as well. But if you’ve never created an ad campaign on that platform before, there are some things you should probably know about it. One is […]
Get Confident on Camera in Just 5 Easy Steps
Most people who aren’t used to being on TV can get kind of camera shy. With video quickly becoming one of the most important online media for marketers, brands can’t afford to sit this one out… But if you’re a sole proprietor, or you have a small team, being in front of a video camera […]
Get Inspired By These 2 Brands That Are Getting Content Marketing Right
Content marketing can do wonders for companies in a wide variety of industries. From consumer goods to specialized B2B services, you can bring in more leads and make more sales with a robust content strategy. It’s a way to reach people throughout the different phases of the buyer’s journey… From upper funnel informational content to […]
How to Use Instagram Ads to Reach Audiences and Make Sales
With over 7 million users active every month, Instagram is the number one platform for visual content. It’s also a place where most users are actually very engaged. It’s owned by Facebook, meaning if you want to run ads there, you can set them up through Facebook’s own ad management tools. There are some niches […]
