There are quite a few metrics you can use to quantify the success of a Facebook ad campaign. It really depends on your objective. Impressions might be important for a brand awareness campaign, but if your goal is to get someone to buy a product, they’re really not. The same goes for click-through rates and […]
Social Media
How to Find the Perfect Dropshipping Niche In Just One Day
Thanks to the power of dropshipping, just about anyone can get into ecommerce. You don’t have to worry about inventory, shipping, logistics, or anything like that. But before you start dropshipping, you need to figure out exactly what you’re going to sell. That’s one of the hardest parts. No one can spoonfeed you the perfect […]
Find the Perfect Audience With This Smart Market Research Strategy
One of the biggest mistakes entrepreneurs make is forgetting to validate their product. Before you start anything, before you create anything, before you set up your website, you need to makes sure of one very important thing: Is there a market for what you’re selling? If you want something to become profitable, you need consumers […]
Why Facebook Rejects Certain Ads — And What to Do About It
Are your Facebook ads not getting views? I’m talking about literally zero views. Sure, some ads just don’t perform well. Facebook advertising is a trial and error process, and it can take some time to figure out what works. But, it’s possible that your ads were actually outright rejected by Facebook. If so, there should […]
What NOT to Do on Social Media: 3 Epic Fails to Avoid
Sometimes, major corporations mess up on social media. Automated @replies can end up saying something that’s wildly inappropriate in the context of what the recipient actually said. Embarrassing typos can happen, too. Or, someone can accidentally jump on a trending hashtag without knowing what it is or what it’s for. This can lead a company […]
