How do you beat the competition at their own game? First, you have to understand them. What are they doing? Is it working? If so, why? If not, what are they doing wrong? Do they have any weak points where you know you can do better, creating gaps where you can move in and carve […]
Social Media
The Truth About Twitter in 2017: Does It Really Matter Anymore?
Is Twitter dead? This once groundbreaking social media platform is a decade old at this point. You might not have even been a legal adult yet when Twitter made its debut back in the late 2000s, when smartphones were barely even a thing yet. Even its format is a little dated at this point. That […]
Extra Traffic Could Actually COST A Website Money. Here’s How to Fix It.
Entrepreneurs usually think of more web traffic as a good thing. Sure, it depends on the context. Not all traffic converts well, and you could attract tons of visitors and not make a single dime off them. Even if you’ve got ads on your blog, you need Buzzfeed levels of traffic these days to make […]
Use This Smart Trick to Get More Conversions from Facebook Ads
One of the best ways to boost your conversion rate from paid ads is to start segmenting your audience. Once you have enough information to do so, you can target specific ads to specific groups of people. You can also tailor products or services accordingly — for example, you might have a Basic paid subscription […]
How to Make More Sales with The Power of Consumer Psychology
Ever see something on sale that, for one reason or another, you just didn’t end up buying? Maybe you thought, “Well, I should check AliExpress and see if I can get this cheaper.” Maybe you were a few days shy of your next payday and didn’t want to spend the money yet. Either way, there’s […]
