Facebook ads are powerful, and they can also be surprisingly affordable for small businesses and solopreneurs. While there are probably a few exceptions here and there, just about any brand can benefit from paid Facebook advertisement. But how much should you actually spend? What kind of budget is going to get you a good ROI […]
Social Media
How to Be an Influencer: A Top Youtube Star Tells All
Ever wondered what it’s like to be a star? Today, the internet has created a whole new class of celebrities. Usually referred to as “influencers,” these content creators with sizeable followings have an impressive reach and a lot of sway over a dedicated fan base. Once you become an influencer at a certain scale, it’s […]
This Strategy Tweak Gets a Lot More Mileage Out Of Lookalike Audience Ad Campaigns
Remarketing is a powerful tool indeed. Thanks to today’s incredible data collection technology, pinpointing precise audiences with the right messaging at the right time is easier than ever before. It still requires good strategy behind it, though. Remarketing can fail if it’s not targeted right, if the ads aren’t appealing or memorable, or if you’re […]
How to Spend Less Time on Facebook Ad Campaigns — While Making More than Ever
Are you spending tons of time managing your Facebook ad campaigns? When you have a bunch of them going at once, it can get to be a bit of a headache. At a certain point, it can seem kind of unmanageable. Fortunately, there’s a solution. Facebook allows you to create “Automated Rules,” essentially setting a campaign […]
This Major Mistake Kills Influencer Marketing Campaigns
Influencer marketing can do wonders for your brand. A good word from a niche authority that people trust is a very, very valuable form of social proof. But despite its effectiveness, some influencer marketing campaigns end up falling flat. Usually — though not always — this isn’t because influencer marketing isn’t a good fit for […]
