Apparently, influencer marketing is all the rage these days. It’s the latest hot trend in the digital marketing world, as the unprecedented global connectivity of the internet transforms what it means to be a celebrity. Social media influencers come in all shapes and sizes, so to speak. Some of them are popular Youtubers. (Think Nostalgia […]
Social Media
Why Audiences Trust Influencers: The Key Traits For Winning a Dedicated Fan Base
There’s a reason why influencer marketing works so well: their audiences trust them. In just about any niche, there are influencers. These are people with substantial online followings. They might be Instagrammers, Youtubers, bloggers, or something else entirely. What they have in common is a sizeable sphere of influence. This can vary significantly, from big-time […]
Popular on Social Media? Here’s How to Leverage That for Maximum Profit Potential
So you’ve got a Facebook page or an Instagram account, and it’s flourishing right now. Maybe it’s for yourself, or maybe it’s for a niche, a fandom, or a particular aesthetic. When you’ve got tons of followers on social media, and engagement to match, you’d be crazy not to find a way to monetize it. Building […]
5 Types of Irresistible Headlines People Can’t Help But Click On
When it comes to content, it’s all about the headline. Seriously. It’s really, really important. If you’re a writer, and you take pride in your work, you might initially have some reservations about the whole “clickbait” thing. But it works. And really quickly, let me just put in my 2 cents about the term “clickbait.” […]
This is the Secret to Getting Tons of Traffic from Facebook Ads
Facebook ads could be described as one of the linchpins of digital marketing strategy. They’re incredibly effective when executed well, thanks largely to Facebook’s incredible access to data about its users. But “executed well” is kind of the salient point here. Like any kind of marketing, if you’re doing it wrong, you might not see […]
