Creating great content is only the beginning. You need to promote it, get it in front of the right people. That’s the hard part of content marketing. Quality content takes time to produce, but you’re almost guaranteed to spend a lot more time and energy promoting that content. But how do you go about doing that? Promotion […]
Social Media
This Unusual Social Media Strategy Wins New Fans and Strengthens Brands
Word of mouth is probably the most effective form of marketing there is. The problem is, it’s not exactly something you can DIY. You usually have to rely on people to spread the word independently and organically. But, you can nudge that process along by setting up a social media advocacy program. You’re probably familiar […]
Watch Sales Skyrocket After Using This Simple Psychology Trick
Want your customers to need your product? Make it unavailable for them. It’s funny how people have a tendency to want something as soon as they can’t have it. This psychological “scarcity principle” is a powerful sales tool. By giving the impression that something has a limited supply, you can make your audience a lot more likely […]
Get Tons of Traffic in Just 7 Days With This Simple 5-Step Strategy
Twitter can be a great source of traffic, but it can be hard to get a handle on it. It’s a place where messages move fast, and a typical tweet has a half-life measured in hours, not days or weeks. So how do you leverage the platform’s popularity to bring in targeted traffic and, ideally, […]
This Massive Content Strategy Mistake Drains Budgets Fast
You’re doing great! You’re getting a lot more visitors to your website than you used to. You’ve been grinding away at outreach emails to connect with journalists. You’re focused on social media, too. All your traffic generation efforts are finally paying off. But there’s a problem: traffic may be going up, but your sales are […]
