If you’re not satisfied with a product or a service, one of the easiest ways to get the company’s attention is to tweet about it. On the consumer end of things, this is great. It’s convenient, effective, and easy. But for brands, it’s a source of anxiety. No one likes bad publicity, and tweets can […]
Social Media
This New Tech Breakthrough Will Revolutionize Content Strategy
Big data and AI are everywhere these days, and content marketing is no exception. As machine learning continues to evolve, and the amount of detailed consumer data available to marketers expands exponentially, smart marketers are leveraging this newfound intelligence to hone and optimize the strategies behind their content. “Content intelligence” is something that draws on […]
Want More Customers? Use These Key Questions to Reach More of Them
Marketing is all about communication. It’s about finding ways to reach people in a deep and impactful way. If you want to make that kind of connection with someone, you need to understand them. Who are they? What are their goals and aspirations? What drives and motivates them? What are they passionate about? Knowing your […]
Save Time on Customer Service: Create a Chatbot in 5 Easy Steps
If you’re old enough to remember AOL Instant Messenger, you might remember Smarterchild. It was one of a number of early chatbots, designed so you could have a conversation with it as if it were a person. Chatbots have come a long way since then. As machine learning and AI technology have continued to grow […]
Create Amazing Videos in 6 Simple Steps
Repurposing your best blog posts into video form is a great way to get more mileage from your high performing content. Video can seem daunting at first glance. Isn’t that expensive, and doesn’t it require specialized skill sets? Actually, no. You can make professional looking videos cheaply or even for free, with little more than […]
