Everyone’s talking about influencer marketing these days. But how well does it really work? Recently, the team at Hubspot designed and ran an experiment, designed to test an innovative influencer-based strategy. Using Facebook and Instagram, they started connecting with top influencers. Then, they implemented a comment contest, weaving gamification into their strategy. The idea behind […]
Social Media
A Massive Traffic Boost Isn’t Always a Good Thing. Here’s Why.
You did it. You finally did it. You went viral. You woke up to a massive spike in traffic. It’s a great feeling, and there’s nothing else like it in the world. You should be proud of yourself. You’ve accomplished something wonderful. But there’s some bad news, and it’s this: At the end of the […]
The Little Known Secrets to Internet Stardom: How to Turn Influence Into Profit
“In the future, everyone will be world-famous for 15 minutes.” – Andy Warhol. The future is now. But instead of 15 minutes, you could be famous for life. If ever there was a man who had a deep, intuitive understanding of the concepts of “fame” and “celebrity” in the context of American culture, it was Andy […]
Metrics That Matter: Here’s What Facebook Advertisers Should Focus On
Successful Facebook advertising is kind of like running a big social science experiment, in a way. Sure, marketers’ methodology isn’t always quite as rigorous as what you’d see in sociological or psychological papers. But it’s still a lot of experimentation and trial and error. To do this, you need something you can measure and evaluate […]
4 Surprising Reasons Why Content Marketing Campaigns Fail
If you follow popular marketing blogs, you’ve read a lot of content about, well, content. You’ve seen tons of top digital marketing experts extolling the virtues of content marketing. You’ve seen case studies that show how this approach can work wonders for all kinds of businesses. “Content is king” was repeated so much over the last two […]
