For websites of all kinds that are relatively new, outreach is essential. But how do you find blogs in your niche? You have to actively reach out to other websites and publications in your niche. They can help you extend your own reach, by leveraging their pre-existing readers and social media followers. But first, you […]
Social Media
3 Types of Snapchat Ads That Can Drive Tons of Traffic
Until very recently, the up-and-coming social media app Snapchat didn’t really have a way for companies to create paid advertisements. But now, they’ve introduced a robust self-serve ad platform, offering a ton of possibilities for smart marketers looking to reach millennials and Gen Z. Snapchat ads are accessible at just about any budget range, making […]
The Surprising Truth About Emojis and Marketing
For the most part, emojis don’t exactly scream “professionalism.” But today, they’re so widely used that even marketers are starting to weave them into their copy. You’ve probably seen plenty of brands using emojis on social media, but that’s not the only place where using them might actually give you an advantage. They can also […]
This Little-Known Advertising Strategy Can Drive Tons of Traffic
MORE TRAFFIC. It’s what we all want. Every single one of us with a website. But how do we go about getting it? That’s the big question. So have you ever heard of “native advertising?” It’s sort of like the online version of those longform advertorials you used to see in print magazines. Despite the […]
The Easiest Way for Local Businesses to Get Great Customer Reviews
Reviews matter now more than ever for local businesses. Google takes them into account when deciding whether to show your website in their search results. Plus, reviews are a big deal for customers. Almost everyone looks for reviews before trying a new restaurant, or before choosing a company for things like plumbing or HVAC repair. […]
