Video content keeps getting more and more important for businesses. But it’s not just the medium that really matters — it’s also the message. Brand storytelling is one of the best ways to approach modern marketing. Narratives resonate with people, and if you can tell a great story, you’ll stand out. Videos are one way […]
Social Media
This Genius Strategy Can Help a Local Business Blow Up Overnight
When your business is brand new, it can be hard to get your name out there. No one knows who you are, and even if you’ve managed to get some followers on social media, it can still feel like an uphill battle. What if you could “growth hack” your way into widespread local brand awareness? […]
What Customers REALLY Want from Brands on Social Media
Sometimes, brands are consistently funny and on point on social media. Wendy’s comes to mind as a great example. It’s tempting to try to emulate that kind of thing. After all, it gets a lot of attention when Wendy’s posts a clever meme or makes a quip on Twitter. There’s a certain particular kind of “snarky […]
3 Innovative Ways to Market a Service Business On Instagram
Instagram is a digital marketing powerhouse for all kinds of brands. But when you think of brands that are killing it on Instagram, you usually think of niches where it makes sense to put visual content front and center. Apparel brands, travel brands, lifestyle brands, fitness brands… Instagram is fertile ground for all of these […]
3 Ways Artificial Intelligence Will Change the Face of Digital Marketing
Artificial intelligence is here to stay. While we’re still pretty far away from sapient supercomputers and strong AI, machine learning has opened up new possibilities in the world of digital marketing. New applications of AI technology are already starting to make their mark on social media, in the way that consumers conduct a web search, and […]
