Social media can change fast, with new platforms and new technologies breaking through into the mainstream. These days, artificial intelligence is advancing fast. Some of the key applications of this machine learning technology are actually quite relevant for marketers and entrepreneurs, especially for social media marketing. Staying on the cutting edge of social media can […]
Social Media
Protect a Brand from the Wrong Exposure: How to Steer Clear of Bad Publicity on Facebook
A long time ago, back around 2009 or so, YouTube personality James Rolfe — better known as the Angry Video Game Nerd — had an ad show up on his website, Cinemassacre.com, for Scientology. Fans noticed, and among his core audience, Scientology isn’t viewed very favorably at all. He ended up having to explain to […]
Get More Engagement With These 3 Hidden Instagram Features
Instagram is a pretty feature rich app these days, and recently, they’ve added even more functions. Some of the things Instagram can do aren’t immediately obvious at first glance. They’re hiding away in the shadows, but there are some very useful things you can use to engage your audience, track clickthroughs to your landing pages, […]
This Tiny Mistake Can Get a Facebook Campaign Shut Down
In terms of ROI, Facebook ads are one of the best marketing tools out there. But if you’re going to use Facebook’s advertising platform, you have to play by their rules. There are quite a few guidelines governing Facebook ads. They have rules about images, about how much text you’re allowed to use, and even about […]
How One Marketer Turned an Instagram Account Into a Profit Powerhouse
Sometimes, a winning business idea can start with something astonishingly simple. That’s what happened for Ryan Glick, the founder of a media company called Coffee ‘N Clothes. It all started when he snapped a picture of himself holding a cup of coffee. He had a moment of inspiration: “coffee and clothes” would make a great […]
