Marketing automation can seem kind of overwhelming at first. At its core, it’s basically the use of software to customize and personalize your marketing messages for each individual lead or customer. You can specify parameters like how much someone has spent with your company or how they’ve engaged with your brand in the past. This […]
Social Media
This Unlikely Company Is A Surprising Social Media Success. Here’s Their Secret
General Electric isn’t exactly a hip, sexy brand. Most of us associate the company with things like appliances and light bulbs. It’s not the kind of brand you would think would get much traction on Instagram. But surprisingly, GE is killing it on Instagram these days. This venerable company has had a lot of success […]
Social Media Has A ‘Dark Side’ — And It Drives Sales. Here’s How…
Not all social sharing is public. People will share links to content on their Facebook page or Twitter profile, where it’s visible to all their family and friends. But at the same time, people also share things one on one with another person. This kind of sharing usually takes place in messaging apps like Facebook […]
How to Master Facebook’s Hottest New Marketing Channel
Almost everyone uses Facebook Messenger. In the US, it’s probably one of the most popular messaging apps around. When you think of messaging apps, marketing usually isn’t the first thing to come to mind. But, many companies have been getting some very promising results by using Facebook messenger bots. These bots can add functionalities through […]
The AI Platform That Could Revolutionize Influencer Marketing
No one wants to lose money by spending on advertising that doesn’t work. It’s becoming quite common for brands to pay social media influencers to promote their products. These “influencers” are social media mini-celebrities, with tens or hundreds of thousands of fans and followers. Their reach can go a long way, helping you to bootstrap […]
