Short on content ideas? It happens to pretty much everyone who creates content. When your list of topics starts running dry, one way to drum up some fresh ideas is to use keyword research. Keyword research is about more than just SEO. Even if you’re not particularly concerned about optimizing for organic search traffic, keyword […]
Social Media
The One Critical Thing Every Facebook Ad Campaign Needs to Have
Is your Facebook ad campaign missing something? Paid ads on Facebook are a great way to find new leads, thanks in part to their amazing audience targeting capabilities. But if you want people to click on your ads, there has to be something in it for them. That’s where lead magnets come in. If you’re […]
Gain Valuable Insights with Facebook’s Newest Ad Metric
Recently, Facebook introduced a few new kinds of metrics to its advertising platform. This creates brand new ways to measure how much engagement your campaigns are getting. One of the new metrics is “Landing Page Views,” and it’s a good place to focus if your campaign goal is to drive traffic to a landing page. […]
This Common Influencer Marketing Mistake Wastes Time and Money
Influencer marketing is getting more and more popular these days. An “influencer” is someone with a large following and a considerable amount of klout on social media. These figures exist in tons of different niches, from IT to fashion and beauty. They’re highly respected by their audiences, and so if you can get them to […]
3 Smart Tips for Getting The Most Out of Facebook Ads
Paid advertising is all about the ROI. The goal is to get as much revenue as you can as a result of each advertisement you create and publish, while keeping your total ad spend as low as you can. Facebook ads usually involve a lot of trial and error. You might find yourself experimenting with […]
