For a few years now, advertising on Snapchat using video was kind of a pain in the neck. In terms of user experience, vertical video is a no-go on Facebook and Youtube. But on Snapchat, it’s a must. This left marketers needing to create brand new content especially for Snapchat, or to spend a bunch […]
Social Media
Valued at $10B, This Surprising Health & Beauty Niche Is Ripe For The Taking
Women have used beauty products for a very, very long time. At least since the days of ancient Egypt. It’s one of those niches that’s basically perennial. The products themselves might change, and the look women go for can change as well. But people will always buy products that make them look more attractive. Obviously, […]
How Much Is That Content Really Worth? How to Measure Content ROI in 6 Simple Steps
The return on investment (ROI) you get from any given piece of content can be notoriously hard to measure. Content is something that needs a significant investment, whether it’s in the form of your own time, or money to pay someone else to create it. So naturally, you want to make sure you’re getting a […]
5 Tips for Creating a Brand Story That Keeps Audiences Hooked
Stories are important. Narratives are a big part of how we make sense of ourselves and of the world around us. A great story resonates with people in a very deep way. If you really want your audience to genuinely engage with your brand, one of the best ways to do it is to craft […]
4 Facebook Mistakes That Even Professional Marketers Make — And How to Avoid Them
There are good Facebook posts, but for every one of those, there are tons of others that fall flat. There’s a high probability that the vast majority of Facebook posts from businesses don’t get any engagement at all. What makes the difference between posts that engage, versus posts that are ignored? Even professional social media […]
