Driving traffic is a central part of digital marketing as a whole. It’s also one of the hardest parts. Using things like SEO, PPC ads, and social media posts, your goal is to get more eyes on your content — and, of course, on your products. But unless you’re running a Buzzfeed-style site that’s ad […]
Social Media
Avoid These Copywriting Blunders: 3 Commonly Misused Words (Even By Professional Writers)
Everyone makes the occasional grammar or spelling mistake, even professional writers. Sure, there are some that are super common. These include mixups like “you’re/your” and “its/it’s.” A lot of people struggle with these things. But there are also some really common mixups you might be making that are far less well-known. A good example would […]
4 Great Reasons to Start Marketing on Snapchat
In a world where we put a lot of ourselves out there publicly on social media, Snapchat hit the scene with a radical new idea: ephemerality. It was designed for private, personal, and short-lived content that disappears completely after 24 hours. And it was a hit, especially with teens. Today, it’s one of the world’s […]
3 Smart Tips for Social Media Success: How Solopreneurs Can Master Social Media Marketing
Over 90% of business owners report that social media is an essential part of their marketing strategy. For nearly all companies, even those that target baby boomers and seniors, a social media presence is a must have. Of course, that doesn’t mean you need to be on every single platform. In fact, that could hurt […]
This One Simple Change on Facebook Builds Trust Instantly
Want to build more consumer trust for your brand? Whether you’re doing personal branding for yourself, or building a business, it’s amazing what a little blue checkmark can do. You might have noticed the grey or blue checkmarks on certain Facebook profiles and business pages. These indicate that the account is verified — that is, […]
