Recently, Facebook introduced a new option for custom Lookalike Audience creation. You can now create audiences based on value — that is, the customers or clients with the highest ROI. Using information about your current high-value customers, you can target similar users, helping you bring in more lucrative customers or clients for your business. The algorithms […]
Social Media
How to Write Outreach Emails That People Will Actually Read and Respond To
Crafting great outreach emails is a fine art that’s hard to master. In many cases, you’re reaching out to someone who already gets tons of similar inquiries in their inbox on a daily basis… Along with all their other email. Getting their attention and standing out are essential, and that’s a lot easier said than done. If […]
Turn Warm Leads Into Cold, Hard Cash: 4 Easy Steps for Remarketing On Instagram
Instagram is fertile ground for marketers, and remarketing can be one of the best ways to leverage this powerful social media platform’s incredible global reach. Remarketing is the practice of using information you’ve gained by tracking people to deliver ads that are tailored to their exact needs. For example, if someone added something from your […]
What Really Matters On Facebook: 2 Key Metrics Every Business Should Be Tracking
For entrepreneurs, Facebook ads can be an affordable yet incredibly powerful way to start marketing to the right audience. One of the trickiest things about Facebook, though, is figuring out what metrics you should be tracking. When it comes to paid advertising, measurement is crucial. If you’re not quantifying your results, you’ll have a very […]
Why It’s Critical For Every Business to Think Like a Media Company
You may not be running a media company, but that doesn’t mean you shouldn’t think like one. In fact, a focus on publishing great videos, blog posts, and other content is the “secret sauce” for tons of successful brands. Brands are the new publishers. In a world where a lot of people feel like the […]
