There are many media you can use online to create and distribute great content that keeps your audience engaged. But along with blogs, video, infographics, and other common forms of content, there’s another option that people tend to overlook: podcasting. Podcasts are more popular than you might think. They can be ideal for workouts or […]
Social Media
This Common Mistake Drains an Advertising Budget. Here’s How to Fix It
Paid traffic through Google or Facebook is a great way to drive traffic to your site. But once you’ve convinced your readers to click on the link, where exactly are you sending them? If it’s your homepage, we’ve got some bad news. It’s a fairly common rookie mistake to send paid ad traffic to your […]
3 Simple Tricks For Figuring Out Exactly What an Audience Wants
While your customers’ search queries are important for on-page and off-page SEO, that’s far from the only way that this data comes in handy. With tens of thousands of searches happening every second, Google has access to vast amounts of data. Keyword research tools aren’t the only way you can find information about what your […]
5 Simple Tips for Making More Sales on Facebook
Your business’s Facebook page isn’t just for cultivating brand awareness. You can also use your organic social media presence to drive sales directly. When it comes to Facebook marketing, most of the focus is usually on their paid advertising platform. But your page itself is also something you can optimize to drive sales, and that […]
Want More Followers on LinkedIn? Try This Smart Publishing Strategy
LinkedIn isn’t perfect for every business. But if you’re marketing primarily to other businesses, it can be an indispensable marketing tool that shouldn’t be overlooked. A while back, the platform introduced LinkedIn Pulse, an easy and convenient way to publish content on LinkedIn. You can use Pulse as part of your own content marketing strategy, […]
