Building an engaged audience from nothing is no small feat. When your business is brand new, it can seem like an almost insurmountable hurdle. How do you get your content and your products in front of people? Facebook ads are a great way to do this. It’s essentially the world’s top social media platform, and […]
Social Media
This Facebook Ad Strategy Gets More Eyes On Blog Content
Creating great content is only 20% of the battle. Every marketing blog loves to talk about how important it is to have quality content, but the biggest challenge in content marketing isn’t the process of creating the content itself. It’s promotion. Once you have content, you have to get it out there and get it […]
How One Top National Brand Is Killing It On YouTube — And How to Snag Their Strategy
When it comes to branding and marketing, Nike is an example to learn from. They’ve established and maintained an incredibly strong brand that’s a household name, and that’s the product of decades of strategic marketing. Naturally, Nike’s marketing department has kept up with the times, and today, they’re seeing a lot of success on social […]
Keep Customers Hooked With These 2 Simple Psychological Principles
Marketing is all about psychology. To really make a connection with someone, to bring your brand into their consciousness and make sure it stays there, it helps to understand what makes them tick. Marketers have been leveraging basic psychological principles and tendencies for decades, and in the digital age, a psychologically informed approach can still […]
Hot Leads Mean More Sales: Facebook Remarketing Made Easy
Facebook ads are incredibly versatile. With tons of targeting options and possible campaign goals — not to mention a genuinely massive userbase — it’s one of the most powerful advertising platforms in existence. There are quite a few types of ad campaigns you can set up on Facebook, and one of them is what’s known […]
