It’s tempting to think that most consumers have the attention span of a typical goldfish. After all, they’re constantly bombarded with so many stimuli. Every time they open their Twitter app, or check out Facebook on their lunch break, they’re confronted with a nearly endless stream of content, each post vying for their attention. So, […]
Social Media
Podcasts Made Easy: 4 Simple Steps to Awesome Audio Content
Podcasts have been growing in popularity over the last couple of years, although they’ve been around for quite a while now. In fact, the name “podcast” is almost a bit dated, a relic from the past when everyone had an iPod, but smartphones weren’t something most people used. It turns out that audio can be a […]
The One Key Thing Every Instagram Story Needs For Marketing Success
Instagram stories are a great way to use this innovative — and super popular — social media platform to its fullest. But there’s one thing every story needs, and that’s hashtags. Hashtags were originally introduced by Twitter, which took off around 2009. But today, they’re a core feature of Instagram and Facebook, too. They’re the […]
Be a Brand: 3 Easy Steps to a Strong (And Profitable) Personal Brand
You’ve probably come across the term “personal branding” before. One of the best examples is Neil Patel. He’s turned himself into a very profitable brand, by establishing himself as a top authority in the digital marketing world. Personal branding can also be great for your business — and for your product or service’s brand. People […]
This Smart Tactic Can Put a Brand on the Map, FAST
When people talk about content marketing, there’s a lot of focus on what’s known as “evergreen content” — content that stays fresh and stands the test of time. This is the stuff that’s still relevant months and even years after it’s published. But sometimes, you can benefit from being timely instead. This is where “newsjacking” […]
