Instagram can drive tons of traffic and produce record levels of engagement for a lot of brands, especially B2C companies. Having a strong presence on this super-popular platform is a must for both local and national businesses. All of this is easy to say and repeat, and we’re all aware of this by now. But […]
Social Media
This Fun Little Snapchat Feature Can Be the Key to Better Brand Awareness
If you’re like a lot of older Millennials, Snapchat seemed like it came out of nowhere. Wildly popular among teens and college students, this image-based messaging app offers creative tools for smart marketers to reach out and make a connection with their audiences. Two popular features on Snapchat’s self-serve advertising platform are sponsored geofilters and […]
The Surprising Truth About Gen Z: How to Reach Teens With Marketing That Works
Everyone’s always talking about Millennials, it seems. Whether they’re being praised for being socially conscious and innovative, or criticized for alleged entitlement and laziness, this generation is always all over the media. A lot of people still think of Millennials as the “young people.” In reality, though, quite a few are currently well into their […]
Boost Brand Awareness and Get More Attention With This Smart Facebook Live Video Strategy
Social media “influencers” can be bloggers, Youtubers, models, and more. They have a loyal fan base, whether it consists of 10,000 followers or hundreds of thousands. That audience trusts them, in a way that doesn’t really extend to your typical “mainstream” celebrities. Influencers have a certain authenticity about them. They come across as accessible, and […]
Snapchat Vs. Instagram: How to Create Killer Content on Both Platforms
Recently, Instagram’s been adding features that are pretty obviously meant to compete with Snapchat. Both platforms are among the top social media apps right now, especially for teens and young adults. For many brands, especially B2C brands whose products lend themselves to visual content, both apps can be indispensable marketing tools. While Instagram does have […]
