Marketing is all about experimentation. Sometimes, you have to throw things at the wall and see what sticks. Of course, the process is a little more refined than that. You’ve probably at least read about A/B testing, even if you haven’t implemented it yourself. Testing two different approaches at the same time — whether it’s […]
Social Media
3 Smart Ways to Use Customer Testimonials to Win People’s Trust
One of the key aspects of marketing is cultivating consumer trust. You want people to trust your brand to deliver great products or services. This is easier said than done. Genuine trust must be earned. Other than making sure your products or services are the best they can be, customer testimonials are one of the […]
Social Media Metrics That Matter: 3 Things Smart Marketers Pay Attention To
Social media can play an integral role in your sales funnel, part of what makes it such a useful tool for marketers. The goal here, of course, is to move your audience members down that funnel. Social media marketing usually involves a lot of trial-and-error experimentation to figure out what works and what doesn’t. To […]
Get More Eyes on Those Tweets with a Few Simple Tweaks
There are a lot of social media platforms out there, some more popular and widely used than others. One of the most popular is Twitter. You may already have an account there. Despite its massive influence and considerable popularity, Twitter can be quite the challenge for marketing a brand. First of all, there’s that pesky character […]
2 Inspiring Hashtag Campaigns That Paid Off Big Time
Hashtag campaigns can be a great way to cultivate brand awareness. When executed well, you end up with a ton of buzz and lots of user-generated content. Hashtags are integral to both Twitter and Instagram, and a popular new hashtag can spread very fast. Of course, coming up with a branded hashtag is easier said […]
