Social Media

Have you ever considered running an ad campaign on LinkedIn? If the answer is “no,” you’re not alone. In fact, tons of people haven’t even given LinkedIn advertising a second glance. But the truth is that for many businesses, LinkedIn ads can be surprisingly effective. LinkedIn offers several types of ads, including sponsored content, text […]

Ever since the ancient days of Myspace, social media platforms have been fertile ground for smart, strategic marketing. Just about every company has a social media presence of some kind, though it’s not necessary to be present on every single platform. But if you’re just a regular Joe with a growing affiliate site, mastering social […]

You’ve probably noticed that over the last year or so, video live streaming has really taken off in popularity. Youtube, Facebook, Tumblr, and other social media platforms have introduced this feature for their users, and overall, it’s been a massive success. Like regular video content, live streaming offers a unique way for companies to reach […]

Recently, Facebook introduced advertising to Facebook Messenger, one of the world’s most widely used communication apps. Messenger offers a promising new marketing platform, but to harness its potential, you need good tactics and a solid strategy. This is easier said than done. Messenger advertising is new, and a lot of marketers and solopreneurs aren’t quite sure […]