Social video is huge right now, with tons of marketing blogs and gurus emphasizing its importance for 2018. It’s the way of the future. And yet, the way to succeed with it, ironically, involves looking to the past. You can’t approach video for Instagram and Facebook the same way you’d approach Youtube content. It’s a […]
Social Media
YouTube Just Made Some Massive Monetization Changes. Here’s What Entrepreneurs Need to Know
If you’re active on Youtube, you probably heard that suddenly, out of the blue, they’ve just made some pretty big changes. This is going to have a profound effect on a lot of Youtube creators and their ability to make money from their videos. Basically, they’ve decided that if you have less than a thousand […]
3 Simple Steps to Convert Curious Visitors Into Buyers
When you start dipping your toes into ecommerce, you’ll start noticing that abandoned shopping carts are really, really common. You wouldn’t think so, but they are. Tons of people land on your site, find something they’re interested in, add it to their cart, and then… life happens. The baby wakes up and starts crying. A […]
These Two Important Factors Can Make or Break a Blog Post’s Success
For the most part, you’ve only got one shot at making a piece of content take off. Unfortunately, this doesn’t always happen. Some pieces get tons of likes, shares, comments, and other activity. You’re still getting feedback and new readers trickling in months, or even years, later. But sometimes, other pieces just kind of fizzle out. This […]
4 Simple Ways to Start Growing a Profitable Personal Brand Today
If you’re an agency owner, a consultant, a startup founder, a freelance worker, or even a doctor or a lawyer, you can benefit tremendously from building a strong personal brand for yourself. Your personal brand isn’t quite you, per se. While the nature of the personal “self” is a subject of debate among psychologists and sociologists, […]
