Although Instagram still reigns supreme as the top photo sharing app, its rival Snapchat is still going strong. Many brands have had quite a bit of success finding creative ways to use this innovative platform to connect with customers through smart, savvy content marketing. A while back, Snapchat officially introduced advertising options. Recently, they’ve expanded […]
Social Media
3 Great Ways to Get Top Niche Influencers Behind Your Brand
You’ve probably been reading so much about influencer marketing lately, you’re sick of hearing about it. It really does work, but it’s definitely in vogue right now. Most of the discussion about influencers focuses on a couple of key types of promotion — namely, shoutouts from Instagram personalities and Youtubers. But those are really only […]
Here’s How Smart Entrepreneurs Use Instagram to Build Audiences and Make Sales
To stay competitive with their rival, Snapchat, Instagram introduced a feature that mimics Snapchat’s functionality. The feature was a hit, and today, over 250 million people create Instagram Stories every single day. It wasn’t long before brands started creating Stories of their own as part of their social media content strategies. They tend to get […]
Here’s How Smart Entrepreneurs Can Get the Most Out of Earned Media Attention
You know your brand is going places when people start mentioning you, without you asking them or paying them for it. This is referred to as “earned media,” and as long as the attention is positive, it can get you in front of a whole new group of people. Earned media isn’t really something you […]
Facebook Just Introduced a Brand New Feature. Here’s What Entrepreneurs Need to Know
Facebook is incredibly important for marketers and entrepreneurs. So when they introduce a major change, it’s big news. Recently, Facebook added a brand new feature, called the Explore Feed. This acts as a kind of alternative to the main News Feed, helping users to find new content. One of the key things about the Explore […]
