Marketing is all about psychology. To really make a connection with someone, to bring your brand into their consciousness and make sure it stays there, it helps to understand what makes them tick. Marketers have been leveraging basic psychological principles and tendencies for decades, and in the digital age, a psychologically informed approach can still […]
Video Marketing
The Surprising Truth About Audience Attention Spans
It’s tempting to think that most consumers have the attention span of a typical goldfish. After all, they’re constantly bombarded with so many stimuli. Every time they open their Twitter app, or check out Facebook on their lunch break, they’re confronted with a nearly endless stream of content, each post vying for their attention. So, […]
The Surprising Truth About Gen Z: How to Reach Teens With Marketing That Works
Everyone’s always talking about Millennials, it seems. Whether they’re being praised for being socially conscious and innovative, or criticized for alleged entitlement and laziness, this generation is always all over the media. A lot of people still think of Millennials as the “young people.” In reality, though, quite a few are currently well into their […]
Boost Brand Awareness and Get More Attention With This Smart Facebook Live Video Strategy
Social media “influencers” can be bloggers, Youtubers, models, and more. They have a loyal fan base, whether it consists of 10,000 followers or hundreds of thousands. That audience trusts them, in a way that doesn’t really extend to your typical “mainstream” celebrities. Influencers have a certain authenticity about them. They come across as accessible, and […]
4 Smart Tips for Instagram Videos That Convert
Did you know that by 2019, video is expected to make up 80% of internet traffic worldwide? Video has really taken off. Whether it’s a well-edited product explainer video, a Facebook live stream, or a quirky little silent video on Instagram, video content is here to stay. When it comes to content marketing, this is […]
