Video marketing is one of the fastest growing subsets of content marketing, and companies are beginning to make full use of the medium and its unique potential for keeping customers engaged. It’s no secret that people love video. As of this year, video is expected to account for a whopping 74% of all online traffic. […]
Video Marketing
The #1 Social Media Marketing Trend to Conquer Before the Competition Does
Social media is a constant state of flux – always evolving. And so our marketing strategy needs to keep up. But this is one trend that isn’t going anywhere. If you’ve been paying attention, the answer probably won’t surprise you. To put it simply, videos gets lots of eyeballs. And a certain type of video […]
8 Marketing Tricks That Helped Dollar Shave Club Blow Up
Unless they were living under a rock, most people these days have heard of Dollar Shave Club. Focusing on men, Dollar Shave Club (DSC) delivers razors and grooming products for only a few bucks. But wives, mothers, girlfriends and sisters all over are familiar with DSC because they purchased as a gift for the guy […]
The Secret to Creating Videos That Get Shared
“Going viral.” It’s every marketer’s dreams. We’ve seen small companies thrown into the spotlight because of one viral video. Remember the Squatty Potty? And even large companies hopped on the viral video train. Remember Jeff Goldblum as fake “famous person” Terry Quattro in GE’s infomercial parody? Both of those videos used humor to get shares, and […]
(Video) Are Infomercials Cool Now? Here’s One Actually Worth Watching
What was once considered an ad format not-worth-touching-with-a-10-foot-pole, infomercials are making a resurgence. But this time, the blatant, over-the-top cheesiness is on purpose. Remember those ridiculous infomercials starring the suburban housewife sifting through dozens and dozens of tupperware containers trying to find the right lid? Or the pitiful guy who spills the potato chips everywhere? Now we’re […]
