Content marketing is far more than just a passing trend. Over the course of the decade, it’s established itself as a staple of digital marketing strategy. Just about every brand is creating content of some kind or another. From dry, technical B2B companies, to hip fashion lines and other fun, sexy B2C companies, the phrase […]
Video Marketing
This Couple Makes Over Half a Million Per Year Selling Digital Products. Here’s Their Strategy
At first glance, digital products can seem like a tough sell. There’s so much free information out there on the internet. How do you convince someone to pay for any of it? One couple has built a thriving business around a digital product, to the tune of over $600,000 a year. And their product isn’t […]
Only 9% of Businesses Are Tapping Into This Golden Sales Opportunity
Right now, this is one of the best ways to reach just about any audience. And this platform’s userbase is absolutely massive. Did you know that one third of people who use the Internet also watch Youtube videos? Though Facebook’s done an impressive job of getting in on the online video game — especially live streaming — […]
Facebook Is Adding a Brand New Streaming Service. Here’s How Entrepreneurs Can Make the Most Of It
Long ago, Netflix — a mail order DVD rental service at the time — started a service where people could stream movies and TV shows online. This would change the face of entertainment forever. Later on, Netflix was joined by Hulu, Amazon, and various streaming services for cable channels like HBO and Showtime. Perhaps unsurprisingly, […]
This is Why Brands Fail at Viral Marketing
At this point, the word “viral” probably makes you groan a little. It’s not exactly new, and the more the term gets used in the media, the more it’s started to reek of “older gen X and baby boomers not understanding how 20-somethings use the internet.” But honestly, “viral marketing” is still very much a […]
