Technically, Youtube is the world’s #2 search engine. Millions of people search for videos every single day, and just as you can optimize a website for Google searches… You can optimize your videos for Youtube’s own internal search function. In a 2016 academic paper, Youtube actually revealed how its search and discovery features work. Ever […]
Video Marketing
Video Storytelling Made Simple: 6 Steps to Content That Really Converts
Video content keeps getting more and more important for businesses. But it’s not just the medium that really matters — it’s also the message. Brand storytelling is one of the best ways to approach modern marketing. Narratives resonate with people, and if you can tell a great story, you’ll stand out. Videos are one way […]
Here’s How This Marketer Ranks #1 in YouTube for a Super Competitive Keyword
Whether you’re trying to rank in a Google search, or you’re trying to rank your video content on Youtube, there are some search queries where being on the first page is a tall order. One of the best examples of such a ridiculously high-competition keyword is “SEO.” Most people wouldn’t even try for that, even […]
Drive More Traffic from Youtube Videos With This Simple Tool
Youtube videos are great for more than just sharing your professional insights and advice with the world. They can be a reliable way to drive consistent traffic to your website, and ultimately, some of that traffic will eventually convert. One way to make sure your most popular videos drive traffic is to make use of […]
This Crucial Element Can Make or Break a Company’s Success
A lot of companies put most of their focus on sales. After all, that’s the end goal. Sales mean revenue, and hopefully, revenue means profit. It’s something with a pretty direct impact on the bottom line. It can be tempting to ignore broader, more long-term aspects of business development, focusing instead on selling. But while […]
