The concept of the radio show is practically ancient, at this point. Ever since the 1920s, the world has been entranced by audio broadcasts and recordings. From shows that debut the latest new music in a particular genre, to interviews and talk shows featuring some of the world’s foremost people of note, there’s a lot […]
Podcasting
How Top Content Marketers Think: 2 Successful Strategies from the Best of the Best
Recently, the Content Marketing Institute teamed up with MarketingProfs to conduct an annual research study: B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Sponsored by online video platform Brightcove, this year’s survey was conducted back in June and July. Now, they’ve completed the study, publishing an exciting new set of up to date statistics […]
This Genius Strategy Supercharges Content Marketing
If you’ve ever planned or created content for a business over a long period of time, you’re probably familiar with the inevitable “idea drain.” It comes faster in some niches than in others, but eventually, you might start running a little bit dry. Whether you’re low on great new content ideas, or you’re just busy […]
The Shocking Reason Why Every Business Now Needs to Consider Podcasting
Are you podcasting yet? If not, it’s high time you thought about starting. Podcasting is nothing new — remember when we all had iPods instead of iPhones? But today, this audio content format is more popular than ever. It’s basically the modern version of talk radio, except that it’s on demand. Tons of popular content […]
How to Host A Winning Podcast Interview
Podcasts are flourishing these days, and if you’re using content marketing to promote your business… It’s a medium that’s definitely worth adding to your arsenal. You can talk about all kinds of things in a podcast, but one of the most popular things to do is to interview an industry expert. When someone comes on […]
