There’s a whole new world of content to explore — in real time. And B2B brands that are jumping on board are seeing – somewhat surprising – success. Video is huge right now on tons of different platforms, especially Facebook. But you don’t have to stick to traditional video formats like product demonstrations and explainer […]
Social Media
Win More Customers With These 3 Powerful Facebook Ad Templates
Facebook’s world-class advertising tools make it simple to build an ad completely from scratch. But sometimes, too many options can be overwhelming instead of helpful. Where do you even begin? One way to approach this is to use a trial and error process, uncovering what works and what doesn’t by trying different options and seeing […]
5 Simple Steps for Old-School Brands To Start Getting Sales From Digital Marketing
Over the last twenty years or so, marketing has changed dramatically. As the internet has gone from a new, slightly geeky niche thing, to an ubiquitous source of news and media, marketing and advertising have followed suit. Today, “marketing” is practically synonymous with “digital marketing.” Everyone’s online, and digital strategies offer targeting potential you just […]
Here’s The Key to Getting Noticed in a Crowded Niche
Crowded niches are crowded for a reason: there’s a lot of money to be made there. Folk wisdom is usually to choose a small niche that no one else is focusing on. But you might not want to shy away from those big, massive evergreen niches. Believe it or not, with the right marketing strategy, […]
Don’t Let This Myth About Influencer Marketing Stand in the Way of Making Serious Money
There’s a huge misconception about influencer marketing, and it stops a lot of businesses from trying this potentially lucrative strategy. It’s the idea that influencers are really just in it for the money. This causes two problems. One is that business owners assume they don’t have enough of a budget to find interested micro-influencers. In […]
