The universal accessibility of Internet publishing and social media has created a new class of public figures called “micro-influencers.” And in the process, it’s made the concept of celebrity sponsorships attainable for even the smallest niche brands. You may not be able to get Paris Hilton to vouch for your product, but there are tons […]
Social Media
Get More Out of Influencer Marketing: 4 Simple Ways to Track & Measure ROI
Influencer marketing is definitely en vogue right now in the digital marketing world. If you’re like most entrepreneurs and small business owners, you’ve probably considered trying it out for yourself. Social media, blogging, Youtube, and other online communication tools have created a new class of public figures known as “micro-influencers.” They’re not quite celebrities, but […]
How to Win at Instagram AND Pinterest With Content Audiences Love
Instagram and Pinterest are both two of the biggest social media platforms out there right now. And while their effectiveness can depend on your particular target audience, both are indispensable for a lot of different brands. But you don’t want to just stick the same images on Instagram and Pinterest. It doesn’t work well. The platforms aren’t […]
3 Profitable Side Projects Anyone Can Start
You don’t have to quit your job, move out west, and found a tech startup to become an entrepreneur. You can start by taking just a few small steps toward finding ways to generate some extra cash. A small but lucrative side project that depends on Facebook ads can be a great way to introduce […]
Never Forget This Critical Part of a Successful Facebook Ad
You could definitely argue that the most important part of a Facebook ad is its headline. That’s what snags the initial attention you need. But there are other things too, not least the call to action (CTA). This one’s probably the second most important part of any ad. After all, advertising messages are usually designed to compel […]
