Did you know that 40% of consumers actively want to get offers and deals from companies via chatbot? 20% would even consider making a purchase that way. Chatbots are here to stay, and at this point, customers have even gotten comfortable with them. Needless to say, using a chatbot is a no-brainer when it comes to saving […]
Social Media
Here’s How “Boring” Businesses Can Create Awesome Content
For some companies, content topic ideas can be pretty obvious. There’s a lot of cool stuff to talk about, and your audience loves reading about that stuff. Content marketing is a no-brainer. But in some niches or industries, it’s tough to figure out what kind of thing you could even write a blog post about, […]
4 Simple Steps to Optimize a New YouTube Channel
As video content increasingly rivals text-based articles and blog posts in its importance as a medium, brands in just about every niche and industry are publishing regularly to Youtube. If you’re starting a new business — whether it’s a full time thing or a side hustle — one of the first things you might want […]
Here’s Where You Can Reach Out and Make Sales to a Gen Z Audience
It still feels like everyone goes on and on about “millennials this, millennials that.” But the truth is, the generation we refer to as “millennials” — which consists of people born between the late ’70s and the early 2000s, give or take a few years — isn’t really particularly young anymore. Someone born in 1986 […]
3 Essential Steps to Protect a Valuable Personal Brand
If you’re a freelance professional, a consultant, or a rising star on Youtube or Instagram, you have a personal brand. And that brand is very valuable. You’ve probably spent a lot of time carefully designing your brand strategy, brand aesthetics, and other aspects of building up a public persona that represents who you are as […]
