People trust other people — specifically, those who they perceive either as their peers, or as an authority on a particular topic. From their best friend to their favorite Instagram influencer, there are select individuals that a person trusts when it comes to things like product recommendations. Word of mouth is a powerful thing indeed. […]
Social Media
How to Transform Popular Content into Cold, Hard Cash
A lot of people blog, make Youtube videos, or maintain a social media account for fun. Over time, you might find that you’ve accumulated a substantial following. Once it gets to a certain point, you’ll probably want to start thinking about your options for monetizing the account. Having a pre-existing audience puts you ahead of […]
This Sneaky Factor Drives Up Instagram Ad Costs
Instagram, arguably the top visual social network, is owned by Facebook. And like Facebook, they have a bidding system in place that determines the cost of running ads on their platform. The price you pay for Instagram ads can depend on a bunch of different factors. There’s your max budget, your bid, the estimated action […]
How to Make More Sales with The Power of Consumer Psychology
Ever see something on sale that, for one reason or another, you just didn’t end up buying? Maybe you thought, “Well, I should check AliExpress and see if I can get this cheaper.” Maybe you were a few days shy of your next payday and didn’t want to spend the money yet. Either way, there’s […]
Keep Audiences Hooked With This Powerful Approach to Social Media
Engagement is a two way street. You have to actively interact with you audience on social media if you want to successfully build a community and a fan base surrounding your brand. This means cultivating an online “environment” on social media that encourages discussion, conversation, and user generated content creation. To engage your audiences, you […]
