Introduced relatively recently, Instagram Stories are a creative new medium for visual brand storytelling. Taking a page out of Snapchat’s book, they’re designed to disappear after 24 hours. It’s a way of sharing an ongoing sequence of events, constructing a narrative using visual content. Brands in all different industries are finding creative, interesting ways to […]
Social Media
This Strategy Tweak Gets a Lot More Mileage Out Of Lookalike Audience Ad Campaigns
Remarketing is a powerful tool indeed. Thanks to today’s incredible data collection technology, pinpointing precise audiences with the right messaging at the right time is easier than ever before. It still requires good strategy behind it, though. Remarketing can fail if it’s not targeted right, if the ads aren’t appealing or memorable, or if you’re […]
This Major Mistake Kills Influencer Marketing Campaigns
Influencer marketing can do wonders for your brand. A good word from a niche authority that people trust is a very, very valuable form of social proof. But despite its effectiveness, some influencer marketing campaigns end up falling flat. Usually — though not always — this isn’t because influencer marketing isn’t a good fit for […]
5 Smart Strategies For Becoming An Influencer in Any Niche
Influencer marketing is a great strategy to get some eyes on your content and your products. But there’s a flip side to that phenomenon. On one side of the equation, we have marketers, entrepreneurs, salesmen, and the like. But there’s another side to it, and that’s the influencers themselves. Becoming an influencer yourself is a […]
Here’s Why So Many Content Marketing Campaigns Fail
If you want to succeed at content marketing, you have to start with quality content. It’s the solid foundation you need before you execute your campaign. If your content’s no good, you won’t get anywhere. But there’s another side to the equation, and that’s promotion. That’s the hard part, really. Creating truly great videos, blog […]
