Creating content is only around 20% of the process. The rest is getting people to look at it, and that’s a lot easier said than done. Content promotion is a challenge, especially considering the sheer amount of competition you’re up against, with so many other things vying for your audience’s attention. Social media is a […]
Social Media
Get Tons of Traffic in Just 7 Days With This Simple 5-Step Strategy
Twitter can be a great source of traffic, but it can be hard to get a handle on it. It’s a place where messages move fast, and a typical tweet has a half-life measured in hours, not days or weeks. So how do you leverage the platform’s popularity to bring in targeted traffic and, ideally, […]
This New Tech Breakthrough Will Revolutionize Content Strategy
Big data and AI are everywhere these days, and content marketing is no exception. As machine learning continues to evolve, and the amount of detailed consumer data available to marketers expands exponentially, smart marketers are leveraging this newfound intelligence to hone and optimize the strategies behind their content. “Content intelligence” is something that draws on […]
Want More Customers? Use These Key Questions to Reach More of Them
Marketing is all about communication. It’s about finding ways to reach people in a deep and impactful way. If you want to make that kind of connection with someone, you need to understand them. Who are they? What are their goals and aspirations? What drives and motivates them? What are they passionate about? Knowing your […]
Stop Letting Fear Block the Door to Opportunity. Here’s What to Do
Is fear standing between you and success? It happens a lot. And sometimes, it manifests in some pretty unexpected ways. You might not even realize you’re afraid of something until suddenly, you’re faced with it. With the recent rise of video as an essential part of content marketing, a lot of marketers have realized they’re […]
