Everyone’s talking about influencer marketing these days. But how well does it really work? Recently, the team at Hubspot designed and ran an experiment, designed to test an innovative influencer-based strategy. Using Facebook and Instagram, they started connecting with top influencers. Then, they implemented a comment contest, weaving gamification into their strategy. The idea behind […]
Social Media
This Genius Strategy Supercharges Content Marketing
If you’ve ever planned or created content for a business over a long period of time, you’re probably familiar with the inevitable “idea drain.” It comes faster in some niches than in others, but eventually, you might start running a little bit dry. Whether you’re low on great new content ideas, or you’re just busy […]
The Little Known Secrets to Internet Stardom: How to Turn Influence Into Profit
“In the future, everyone will be world-famous for 15 minutes.” – Andy Warhol. The future is now. But instead of 15 minutes, you could be famous for life. If ever there was a man who had a deep, intuitive understanding of the concepts of “fame” and “celebrity” in the context of American culture, it was Andy […]
Metrics That Matter: Here’s What Facebook Advertisers Should Focus On
Successful Facebook advertising is kind of like running a big social science experiment, in a way. Sure, marketers’ methodology isn’t always quite as rigorous as what you’d see in sociological or psychological papers. But it’s still a lot of experimentation and trial and error. To do this, you need something you can measure and evaluate […]
The Easiest Way to Get More Twitter Engagement
Has your Twitter engagement been a little lackluster lately? Twitter’s value can vary immensely by industry and niche, but for some businesses, it’s essential. But sometimes, posting on Twitter feels like shouting into a megaphone, in a crowded room full of other people with megaphones. It doesn’t help that the half life of a tweet […]
