Youtube videos are great for more than just sharing your professional insights and advice with the world. They can be a reliable way to drive consistent traffic to your website, and ultimately, some of that traffic will eventually convert. One way to make sure your most popular videos drive traffic is to make use of […]
Social Media
This Crucial Element Can Make or Break a Company’s Success
A lot of companies put most of their focus on sales. After all, that’s the end goal. Sales mean revenue, and hopefully, revenue means profit. It’s something with a pretty direct impact on the bottom line. It can be tempting to ignore broader, more long-term aspects of business development, focusing instead on selling. But while […]
Timing is Everything: When to Post on Social Media for Maximum Engagement
On social media, it’s not just about what you post. It also matters when you post. Social media platforms have peak usage times for any given time zone. On some sites, activity peaks in the evening. Others get the most traffic early in the day. Some days of the week may also get more activity than others. You want […]
7 Clever Social Media Post Ideas for Small Businesses
For small businesses, social media marketing can be one of the best ways to attract and engage new customers. But to do that, you’ll need to post pretty regularly, sometimes even more than once per day. Eventually, you’ll find yourself running low on ideas. You’ll need something interesting to post, other than links to your […]
Snapchat Advertising Just Got Easier: How to Use Their Brand New Tool
For a few years now, advertising on Snapchat using video was kind of a pain in the neck. In terms of user experience, vertical video is a no-go on Facebook and Youtube. But on Snapchat, it’s a must. This left marketers needing to create brand new content especially for Snapchat, or to spend a bunch […]
