Women have used beauty products for a very, very long time. At least since the days of ancient Egypt. It’s one of those niches that’s basically perennial. The products themselves might change, and the look women go for can change as well. But people will always buy products that make them look more attractive. Obviously, […]
Social Media
How Much Is That Content Really Worth? How to Measure Content ROI in 6 Simple Steps
The return on investment (ROI) you get from any given piece of content can be notoriously hard to measure. Content is something that needs a significant investment, whether it’s in the form of your own time, or money to pay someone else to create it. So naturally, you want to make sure you’re getting a […]
4 Facebook Mistakes That Even Professional Marketers Make — And How to Avoid Them
There are good Facebook posts, but for every one of those, there are tons of others that fall flat. There’s a high probability that the vast majority of Facebook posts from businesses don’t get any engagement at all. What makes the difference between posts that engage, versus posts that are ignored? Even professional social media […]
No Budget? No Problem! How to Grow A Business Without Spending a Fortune
For most people, one of the biggest barriers to starting a business is a lack of capital. That’s part of what makes online businesses so appealing — in most cases, you don’t need a whole lot of capital to get started. For example, starting a niche affiliate site can cost under $50. You just need […]
How to Reach Gen Z: 2 Critical Things Entrepreneurs Need to Know
You see a ton of stuff in the media about millennials. Although they’re usually frame as a youthful demographic, the truth is that millennials are starting to hit their 30s. They’re not teens or college kids anymore. Today’s young people, particularly teens, fit into a new generation category that’s been dubbed “Generation Z.” They’re getting […]
