If you’re over a certain age, there’s a good possibility you’re not super familiar with Snapchat. After all, the only reason to use a social media platform is because your friends are there. If they’re not, there’s no point. Snapchat isn’t all that widespread among adults over 30, though that’s starting to change. But for […]
Social Media
How to Host A Winning Podcast Interview
Podcasts are flourishing these days, and if you’re using content marketing to promote your business… It’s a medium that’s definitely worth adding to your arsenal. You can talk about all kinds of things in a podcast, but one of the most popular things to do is to interview an industry expert. When someone comes on […]
Getting More Traffic Isn’t Always a Good Thing. Here’s Why…
Driving traffic is a central part of digital marketing as a whole. It’s also one of the hardest parts. Using things like SEO, PPC ads, and social media posts, your goal is to get more eyes on your content — and, of course, on your products. But unless you’re running a Buzzfeed-style site that’s ad […]
Avoid These Copywriting Blunders: 3 Commonly Misused Words (Even By Professional Writers)
Everyone makes the occasional grammar or spelling mistake, even professional writers. Sure, there are some that are super common. These include mixups like “you’re/your” and “its/it’s.” A lot of people struggle with these things. But there are also some really common mixups you might be making that are far less well-known. A good example would […]
4 Great Reasons to Start Marketing on Snapchat
In a world where we put a lot of ourselves out there publicly on social media, Snapchat hit the scene with a radical new idea: ephemerality. It was designed for private, personal, and short-lived content that disappears completely after 24 hours. And it was a hit, especially with teens. Today, it’s one of the world’s […]
