There are literally thousands of plugins available for websites built with WordPress. Many of them can be incredibly useful for all kinds of things. There are plugins for eCommerce, for SEO, for visual web design, and for just about anything else you can think of. In a recent blog post, Blog Tyrant points out some […]
Social Media
Which Facebook Remarketing Audience Has the Best ROI? Here’s What One Company Found
If you’re using Facebook ads to promote your business, there are several ways you can segment custom audiences. You could focus on people who’ve engaged with your Facebook page recently. Or, you could target people who subscribed recently to your email list, or who’ve downloaded an ebook from your website. But among these types of […]
4 Easy Steps to Targeting High-Value Customers on Facebook
Recently, Facebook introduced a new option for custom Lookalike Audience creation. You can now create audiences based on value — that is, the customers or clients with the highest ROI. Using information about your current high-value customers, you can target similar users, helping you bring in more lucrative customers or clients for your business. The algorithms […]
Turn Warm Leads Into Cold, Hard Cash: 4 Easy Steps for Remarketing On Instagram
Instagram is fertile ground for marketers, and remarketing can be one of the best ways to leverage this powerful social media platform’s incredible global reach. Remarketing is the practice of using information you’ve gained by tracking people to deliver ads that are tailored to their exact needs. For example, if someone added something from your […]
What Really Matters On Facebook: 2 Key Metrics Every Business Should Be Tracking
For entrepreneurs, Facebook ads can be an affordable yet incredibly powerful way to start marketing to the right audience. One of the trickiest things about Facebook, though, is figuring out what metrics you should be tracking. When it comes to paid advertising, measurement is crucial. If you’re not quantifying your results, you’ll have a very […]
